A long green strip connects, in Milan, the months of April and February.
It is Myplant & Garden, the International Green Expo, the most important professional fair in the landscape, gardens and public and private green spaces in Italy.
The event, in only 3 editions and with a record growth trend in the Italian exhibition scenario, has changed the international trade fair panorama becoming a major player in this scene.
The international green fair has become the center of the business of the sector, bringing to the fore the Italian excellence of the green supply chain, and showing in the 8 exhibition areas (building and architecture, nurseries, flowers, decoration, machinery, services, technique, vases) a breadth and depth of exclusive and incomparable offer.
dOT – design Outdoor Taste
In April 2017, during the Fuori Salone days, Myplant & Garden organized the special event “dOT -design, Outdoor, Taste” in the beating heart of the central Brera district.
An event that has attracted the attention of companies, architects, designers and contractors, and a wide but selected public, of interlocutors and buyers.
With “dOT”, Myplant wanted to offer the city a cross-section, immersed in a sumptuous and unprecedented urban jungle, of outdoor settings and scenographies, where leading companies in flooring, furniture, structures, lighting, accessories and supply of the real green have been able to create a true oasis of beauty, conviviality and unique refinement.
The underlying objective, cultivated by the organizers
To Show the exhibition, commercial and communication potential of the synergy between nature, project, architecture, materials and products to international markets.
Myplant is increasingly becoming the direct and privileged link between the world of design, product, redevelopment, the construction of green spaces and that of floriculture in general.
Because on a large scale, urban regeneration – combined with the enhancement of the landscape – fully involves the actors of both the nursery-gardening and design-building sectors.
And because on a smaller scale, the future of public and private spaces will pay more and more attention to the quality of life, in which green, outdoor design & living, and the pleasure of being outdoors, will play a part.
For this reason Myplant & Garden organizes, on the opening days (IV ed., 21-23 February 2018, Fiera Milano Rho-Pero) a large portion of the fair to make it an area of exchange of knowledge that gives rise to new synergies that translate into business and employment on the one hand, and wellness offer on the other.
A sector in which internationally renowned architectural firms display their projects in search of new synergies, suppliers, materials and orders.
An area where the companies of the building industry for the exterior, with their products and materials (worked or raw), propose new solutions to thousands of visitors, buyers and international contractors.
To unite everything, a well-established collaboration between Myplant and institutions, professional associations, companies, research centers, universities, technical schools, associations, consortia, publishers, analysts, operators, representatives of the public administration, which guarantees participation, quality of visitors and current topics covered by the event: from light infrastructure to urban plans, from design competitions to green infrastructures, from new outdoor tourism trends to the management and maintenance of open spaces, to the focus on materials.
